In this episode of the Cloud and Clear podcast, hosted by Tony Safoian, CEO of SADA, we delve into a captivating conversation with Scott Voigt, CEO and Co-founder of FullStory. Recorded at FullStory's headquarters near Buckhead in Atlanta, GA, this installment of the CEO series explores the fascinating origin and evolution of FullStory, a company at the forefront of digital experience intelligence.
He details the pivot from their original product to FullStory, driven by the realization of the critical need for comprehensive behavioral data.
Throughout the conversation, the evolution of FullStory is highlighted, from its initial focus on providing invaluable insights into digital user experiences through session replay and analytics to its recent shift towards empowering companies with AI-driven data analysis. Voigt emphasizes the unique and valuable nature of first-party behavioral data FullStory collects, discussing its power to revolutionize how companies understand and interact with their digital audiences.
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