In today’s corporate America, rapid growth and success often comes tied to some form of controversy. Perhaps one of the best examples of this is the restaurant chain Chick-fil-A. Driven by the huge popularity of its chicken sandwiches, Chick-fil-A had propelled itself to 10 billion dollars in annual sales by 2019. However, public backlash in response to donations made on behalf of the company to groups with anti-LGBTQ views has recently slowed the momentum down, raising questions about the viability of the company’s aggressive international expansion strategy. In a recent case study, Dr Bertrand Guillotin explores both the positive and negative aspects of Chick-fil-A, its rise to become a global market leader and the stumbling blocks it has encountered, which have often been self-induced.
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