With the travel industry severely impacted by COVID-19, Mintel analysts in the US and Canada discuss the current state of the travel industry and what’s to come for travel loyalty programs. They also provided insight into how loyalty programs have pivoted and what type of innovation is needed to help build the industry back up and convince consumers these types of programs are still relevant even if they aren’t travelling as often.
Host: Andrew Davidson (SVP/Chief Insights Officer).
Guests: Nicole Bensi (Director of Competitive Intelligence, Comperemedia), Carol Wong-Li (Associate Director, Mintel Reports Canada, Lifestyles and Leisure),
Mike Gallinari (Travel and Leisure Analyst, Mintel Reports US).
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