In today’s episode, I share tactics for CEOs and founders to leverage LinkedIn as a personal and professional brand-building powerhouse. It’s no longer enough for executives to simply represent their company on LinkedIn—they must actively cultivate a personal brand, communicate thought leadership, and inspire a community around their vision.
Whether it’s tackling pain points, sharing behind-the-scenes stories, or showcasing their unique perspective, I break down specific approaches that make LinkedIn a vital platform for senior leaders in B2B to enhance visibility, credibility, and engagement with multiple stakeholders.
Timestamps:
00:00 - Introduction to the episode
01:04 - Why CEOs and founders need to develop personal brands and become thought leaders on LinkedIn to humanize their companies, shape industry narratives, and build legacy
02:04 - Qualities of effective leadership content on LinkedIn: boldness, vulnerability, inspiration, and storytelling
02:58 - Content ideas that stand out, including sharing opinions on industry news, behind-the-scenes insights, and meaningful stories that highlight product and service launches
04:01 - Discussing industry-relevant topics and sharing individual client stories to create relatable, granular content that connects with a broader audience
06:03 - Importance of creating content that appeals to multiple stakeholders, from press and partnerships to potential speaking engagements and media opportunities
07:06 - The visibility advantage: LinkedIn content as a driver for SEO and making executives more approachable to audiences
07:29 - Announcing a new LinkedIn content service designed specifically for CEOs and founders to create engaging and varied content with minimal time commitment
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Connect with Christie Bilbrey
http://www.christiebilbrey.com
hello@christiebilbrey.com
LinkedIn: https://www.linkedin.com/in/christiebilbrey
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