A Lawyer’s Secret Weapon to Grow Reputation & Business Development with Angela de Cespedes

PR Series

In this episode I interview Angela de Cespedes, a litigation partner in Saul Ewing’s Miami office. She specializes in commercial litigation in sports & entertainment, eSports, and video gaming. We discuss the importance of taking your business development online and engaging with potential prospects, colleagues, and others to maximize your time while building your reputation and network.A few takeaways … 

Identify business development activities that can draw your audience to you.

Prioritize your efforts to show up consistently online in a way that will raise your credibility for prospects, media, and others who are looking for someone who does what you do.

Take advantage of the headline LinkedIn gives you. Don’t fill it with something generic that doesn’t differentiate you. Think of the keywords you want associated with your brand. These are searchable and can help you show up for those in Google as well as on LinkedIn.

People will Google you and look at your LinkedIn profile before they ever go to your firm’s website bio. Make a great first impression by creating personalized professional profiles on social media.

This episode at glance … 

>>  (7:45-9:15) The importance of prioritizing PR in your legal career 

>> (9:30-11:20) Identify an approach that uses your strengths to grow your reputation & business development network 

>> (11:30-15:00) Why proper use of LinkedIn needs to be a part of your reputation building & business development strategy

>> (15:00-19:00) Mindset and time management choices to stay consistent with reputation & visibility-raising activities

>> (19:00-24:10) Define & protect your personal brand reputation & image

>> (24:15-30:25) Get creative to stand out with visibility efforts 

>> (30:30-34:15) PR trends lawyers should pay attention to 

>> (34:20-41:05) Best tips to maximize LinkedIn

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Angela de Cespedes & Christie Bilbrey

LinkedIn: https://www.linkedin.com/in/angela-de-cespedes/ 

YouTube: https://www.youtube.com/@lawyerswithgame6662/videos 

Saul Ewing: www.saul.com 




LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Instagram: https://instagram.com/christiebilbrey 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Podden och tillhörande omslagsbild på den här sidan tillhör Christie Bilbrey, Marketing and Brand Story Strategist, Entrepreneur, Speak. Innehållet i podden är skapat av Christie Bilbrey, Marketing and Brand Story Strategist, Entrepreneur, Speak och inte av, eller tillsammans med, Poddtoppen.