PR Series

In this episode I interview Sarah Bugeja, the VP of Marketing for Later, the social media management software company. We discuss unique challenges that B2B business owners have with social media as well as how to more effectively take advantage of all that social media has to offer your business. A few takeaways … 

Many B2B companies don’t take advantage of differentiating their business from others in their space with their creative content on social media, so many competitors begin to look and sound the same. 

A recipe for successful content on LinkedIn and other platforms is making sure that it is entertaining and interesting.

Sharing the stories of your wins and losses - and doing it in a way that uses layman’s terms, so that others outside of your industry can follow along. Your vulnerability will draw your audience to your willingness to be authentic and show that you don’t only share a highly-curated feed, making them more inclined to trust you and follow you for authentic tips and help. 

When repurposing content, think about where else you will want it to live before you create it. 

Look for opportunities for partnerships and collaborations to get in front of new audiences you want to target.

This episode at glance … 

>>  (6:15-11:50) Missed opportunities for B2B companies on social media

>> (11:55-15:05) Which types of content are most effective for B2B companies to engage audiences on LinkedIn

>> (15:05-17:30) Best ways to provide content that humanizes your brand

>> (19:45-24:30) How to approach paid ads with social media

>> (24:33-26:00) Taking advantage of the best times to post on each platform 

>> (26:05-26:30) Does scheduling posts affect your views? 

>> (26:20-28:25) Tips for repurposing content on other channels

>> (28:30-29:45) Metrics you should and shouldn’t focus on

>> (30:00-35:00) How to be seen by more accounts when a platform isn’t showing your content to much of your audience

>> (35:05-36:50) DM strategies to be effective and not spammy with cold outreach 

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