#028 Hege Barnes - Green Innovation Nation

#028 Hege Barnes - Green Innovation Nation

In the latest episode of the On The Edge podcast I had a great conversation with Hege Barnes who finally answered the question - what’s the best thing since sliced bread?

Hege is Director at Innovation Norway, a government entity for building trade and industries of the future. She is based in New York and building the industries of the future between Norway, USA, Canada, and Brazil. She sits on the board of Nordic Innovation House-New York and the Norwegian American Chamber of Commerce. Also she spearheaded the hugely successful global marketing campaign for Disney’s Frozen, doubling the awareness and visitor growth for Norway from the American market.

I connected with her recently and was interested to speak with her bilateral innovation and explore which is the greenest innovation nation?

We talked about what the US can learn from Norway in terms of innovation and vice versa. We also explore how to design the transition towards a net-zero future. Lastly, we explore the need for collaboration as a small and ambitious country in an increasingly connected world.

So I started out by asking her, how are the US and Norway different when it comes to innovation? Enjoy.



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