Today’s episode of Let’s talk shop is a solo episode where I talk about what to do and what not to do when sales are slow to help you and motivate you to continue to grow your business.
In the episode I share 10 to-do’s/don’ts:
Check-in with your sales mindset.
Stop comparing yourself to others and your sales to last year, normally the latter is something I tell you to do but last year was not a normal year.Make a sales plan, without targets you may never reach the goal.Get analytical.Check-in with your ideal customer. Where’s their mindset at?Don’t go down the discount hole without a plan and purpose.Give products a chance to sell.Focus on getting seen by more potential customers – are there any other sales avenues that you have not tried for your business.This time of the year is a great time to work on your business, whether that’s wholesale, marketing, SEO, processes, PR. What will help you make the most of the busy Christmas period.I think the future is bright for small businesses and especially British made products.