AdLeaks Week In Review Jan 2nd - Jan 9th

🎥 AdLeaksTV Episode 2 🎥

(January 2nd - January 9th)

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🏡 HOUSEKEEPING 🏡

⭐️ Winners of the December Contest ⭐️

https://www.facebook.com/groups/adleaks/permalink/588940531930799/

1st Place: Nicholas Harvey - 🎟 Ticket to one of Tim Burd's Masterminds or Retreat of choice.

2nd Place: Dan Waldrop - 5 months of free AdLeaks Platinum

3rd Place: Ken Marcin Nowak - AdLeaks Swag Box 📦

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⭐️ Attention: Advertisers Spending 1M+ Per Month ⭐️

https://www.facebook.com/groups/adleaks/permalink/589319715226214/

Going to start a round table - please contact Justin Brenner if you are spending over 1M a month

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🧠 FRIENDLY REMINDER 🧠

⭐️ Set Up 2FA On Your Account ⭐️

By Zevi Heuberger

https://www.facebook.com/groups/adleaks/permalink/585530482271804/

PSA: Update your profile mobile number + add 2FA + Trusted Friends otherwise if something happens you could be screwed

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🗞 INDUSTRY NEWS 🗞

⭐️ CBO Update!!! ⭐️

Shared by Scott Seward

https://www.facebook.com/groups/adleaks/permalink/591036598387859/

Q: What makes an ad account eligible for the February 2020 migration?

A: Ad accounts will be eligible for the February 2020 migration as long as they are not using the API as their primary creation interface or incompatible features with CBO.

Q: What features are incompatible with CBO?

A: Currently, the following features are incompatible with CBO:

· Mixed optimization goals with lowest cost bidding

· Over 70 ad sets within a campaign

· Evergreen campaigns (created 1+ year ago with no end date)

Q: If my client is migrated to CBO in February, what will happen with their existing campaigns that use ad set level budgets?

A: If advertisers have existing campaigns using ad set level budgets, those campaigns will continue to run as is after the migration. However, advertisers will have limited edit functionality for those campaigns.

Q: Do we anticipate other migrations after February 2020?

A: Yes, there will be some ad accounts that will not be eligible for the February 2020 migration if they are using incompatible features or the API as the primary creation interface. We expect to have all accounts using CBO exclusively by 2021.

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⭐️ [ARTICLE] Cambridge Analytica Leak “Shows Global Manipulation if Out of Control” ⭐️

Shared by Nicholas Harvey

Exposes manipulation similar to the UK and US going on in over 68 countries around the world and all signs point to things getting worse not better.

They also exposed a bunch of ways Cambridge Analytica has set up networks of shell companies to funnel “dark money” into political campaigns - very interesting read!

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⭐️ FB Annual Report 2019: The State of Disruption ⭐️

Shared by Tabish Bhimani

https://www.facebook.com/groups/adleaks/permalink/590047005153485/

Convenience takes the cake - Time is money

59% of people sometimes choose convenience over a lower price

$213B is lost or deferred annually from friction

84% of people won’t shop with a brand anymore after just one bad experience

Screen size is mattering less and less and younger generations migrate towards smartphones and tablets and further away from traditional TV

Mission level marketing is increasingly important and forms deeper bonds with your customers

BUILD A COMMUNITY AROUND YOUR BRAND

Machine learning is getting more and more prevalent and important - just focus your marketing team more on other things like better creatives, better client management etc etc

Creatives:

Tell mobile first stories

Fight for every second of viewer time

Recent studies show it takes only 400ms for a consumers brand to form an imprint about your ad, positive or negative and they have an emotional response in the time it takes for one heart beat

Facebook recommends video and static together in one campaign for best performance

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⭐️ [ARTICLE] IBM Launches “Advertising Accelerator” With Watson⭐️

Shared by Josh Graham

https://www.facebook.com/groups/adleaks/permalink/590581531766699/

Watson, IBM’s AI is coming to Advertising management with the Advertising Accelerator

Basically its more personalized, more targeted etc. It did not list where these ads would be seen. I would assume it would plug in to display inventory but we shall see!

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⭐️ Manychat Launching SMS and Email Channels with Full Support ⭐️

Shared by Rutger Thole

https://www.facebook.com/groups/adleaks/permalink/590727705085415/

Very cool!

Manychat is going over to a full stop SMS and Email automation platform so you won’t be forced to use only Facebook messenger anymore! I can’t wait for these changes personally and look forward to checking it out!

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📹 VIDEO EDUCATIONAL POSTS 📹

⭐️ SEO On Fire (Part 1) - The Basics ⭐️ (27 mins)

By Marty Marion

https://www.facebook.com/groups/adleaks/permalink/586115962213256/

Great video about a half hour long all about SEO, too much to cover in AdLeaksTV but definitely a great watch if you want to up your SEO game!

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⭐️ YouTube Conversion Tags ⭐️ (14 mins)

By Nicholas Ay...