AdLeaks Week In Review Jan 23rd - Jan 30th

📷 AdLeaksTV Episode 5 📷

(January 23rd - January 30th)

Adleaks Episode 5!

Thank you Dino Panopoulos!

Keep in mind this year that the Political arena is just heating up so we are likely to see an unseasonal increase in CPMs due to the election year

***POSTS REFERENCED IN THE VIDEO BELOW***

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📷 HOUSEKEEPING 📷

⭐️ February Contest Announcement! ⭐️

By Christie Nix

https://www.facebook.com/groups/adleaks/permalink/605551513603034/

🥇 1st Prize: Ticket to one of Tim Burd’s Masterminds or Retreats of your choice

🥈 2nd Prize: 5 months of a free Platinum membership

🥉 3rd Prize: AdLeaks swag gift box

📷 VIDEO EDUCATIONAL POSTS 📷

⭐️ [𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐳𝐞 𝐰𝐢𝐭𝐡 𝐒𝐌𝐒 𝐱 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐜𝐚𝐩𝐭𝐮𝐫𝐞 𝐕𝐚𝐥𝐞𝐧𝐭𝐢𝐧𝐞’𝐬 𝐃𝐚𝐲!] ⭐️ - (57 Minutes)

By Joshua Chin

https://www.facebook.com/groups/adleaks/permalink/603407520484100/

Replicate Joshua’s tested and proven holiday strategy from BFCM 2019 that catapulted their $831k week that you can apply to Valentines Day and any other Holidays!

“Here are 3 campaigns to get the gist of our 6-step Valentine’s Sequence that use both Email & SMS marketing. These can set you up for an high converting holiday season:

1. 📷📷𝐇𝐲𝐩𝐞 𝐁𝐮𝐢𝐥𝐝𝐞𝐫: 𝐄𝐦𝐚𝐢𝐥

Teaser email campaigns make your audience feel like they are special and part of an exclusive community. The information complexity or rather, flexibility of emails allows you to create emails just as how you want your customers to see your brand.

You can showcase the most relevant products of the season to draw them in right away. This stage is CRUCIAL to tag and segment your customer before your main event based on their behaviour. Establish who your VIPs are and further prune your MAIN segment to only target them during your main launch— this way, you can improve open rates and reduce unsubscribe rates throughout the entirety of the holiday sales.

2. 📷🥂 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐲 𝐋𝐢𝐬𝐭: 𝐄𝐦𝐚𝐢𝐥+ 𝐒𝐌𝐒

Launch your popups as early as the beginning of January! That way, you can retarget the subscribed people later on with Valentines offers. Make the copy short and don't forget to have a compelling offer so you increase the chances of them signing up .

✅ Offer them a Clear CTA: Whether it’s subscribing to your list or getting first dibs on your new collection— be clear of what you want them to do.

✅ Attract them with Incentives: By taking personal information be it via email or SMS, you’d want to give your future customers something in return. Offering a discount code to newbies or a free shipping coupon will go a long way.

✅ Benefit them, visually: An image that celebrates this holiday’s theme is powerful. Be mindful of how it’s optimized for mobile, tablet and of course, desktop view.

✅ One size does not fit all: popups can serve different functions, thus it's important that their copy is tailored to these.

3. 📷📷 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐲 𝐋𝐚𝐮𝐧𝐜𝐡: 𝐄𝐦𝐚𝐢𝐥 + 𝐒𝐌𝐒

Your VIPs are a self opt-in group of highly-excited, high-value customers who purchased from you recently, and frequently. Show exclusivity when you roll out the priority list invites before any sales emails. Your priority launch should be executed BEFORE your main launch to gain loyalty and trust with your loyal customers— a group that is worth more than you think

Great great post and highly recommend you guys check it out!

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⭐️ Use Upwork to Land Clients ⭐️ (15 Minutes)

By Jeff Minnichbach

https://www.facebook.com/groups/adleaks/permalink/605514050273447/

IF YOU'RE NOT USING WEBSITES LIKE UPWORK TO LAND CUSTOMERS FOR DESIGN, MARKETING, PRODUCTION OR OTHER KINDS OF JOB, YOU'RE MISSING OUT FOR YOUR BUSINESS.

Jeff was Top Rated for several years and generated over $100,000 in my first year in 2016 by bidding on jobs all day every day. YES, it's a full time job most times, BUT, it works and the ROI is huge.

In this video are his favorite tips and tricks for landing new business from Upwork that could add thousands of dollars per month in additional revenue for your business.

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⭐️ How to Use Page Insights for Messenger ⭐️ (5 Minutes)

By Rutger Thole

https://www.facebook.com/groups/adleaks/permalink/607389056752613/

In this video Rutger shows you where you can find 📷️‍♂️ page insights for Messenger and what metrics to look at. Use this data in to decide if you should send your next broadcast 📷 or not.

He also shows you how to determine your block rate, whats normal, whats too high, what to include in your ad sets, what to exclude to make sure you don’t run into any issues and so much more!

Check it out!

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📷 TEXT EDUCATIONAL POSTS 📷

⭐️ The 3 Sticking Points of Ecommerce Growth Holding You Back ⭐️ 📷📷📷

By Tyler Garner

https://www.facebook.com/groups/adleaks/permalink/607280820096770/

This was a great post about the things typically holding people back in 3 levels of spend

THE MAIN RANGES PEOPLE GET STUCK IN ARE:

📷 $0-$500 / Day in ad spend

📷 $500-$5,000 / Day in ad spend

📷 $5,000+ / Day in ad spend

$0-$500/day

How To Break Out Of This Zone:

- Landing page

- Sales process

- Offer

- ...