Episode 62 Malin Orebäck – Circular Design at McKinsey

Catherine Weetman talks to Malin Orebäck, who leads McKinsey Design’s work in sustainability and circular economy. McKinsey Design is one of the world’s leading design agencies, and Malin shares a wide range of insights and gives us a masterclass introduction to circular design for products and services. Malin explains how she helps her clients get started with circular, and overcome linear ‘lock-in’.Podcast host Catherine Weetman is a circular economy business advisor, workshop facilitator, speaker and writer.  Her award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.  Catherine founded Rethink Global in 2013, to help businesses use circular, sustainable approaches to build a better business (and a better world).Stay in touch for free insights and updates...Read on for a summary of the podcast and links to the people, organisations and other resources we mention.

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Don’t forget, you can use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes, links and transcript delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode:* A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business - buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) and you can use discount code CIRCL20 to get 20% off. It's available in paperback, ebook and Kindle. If you buy it from online sources, make sure you choose the new edition with an orange cover!* Search for episodes by sector, circular economy strategy, person or organisation, using the interactive episode index on our website* Sign up to get the podcast player and shownotes for each new episode emailed to your inbox* Malin Orebäck on LinkedIn https://www.linkedin.com/in/malin-oreb%C3%A4ck-b6bb5a8/* McKinsey Design https://www.mckinsey.com/business-functions/mckinsey-design/how-we-help-clients and on LinkedIn https://www.linkedin.com/showcase/mckinseydesign/* People mentioned – To...