100 - “Ads Don’t Work Anymore” | Facebook and Instagram Ad Strategy 2024

Welcome to the 100th Episode of the Launch and Scale Podcast!

• Celebrating our milestone episode with a topic crucial for every e-commerce entrepreneur: "Ads Don't Work Anymore" - a deep dive into Facebook and Instagram ad strategies for 2024.

In Today's Discussion:

• We tackle the common perception that ads on Facebook and Instagram are losing their effectiveness.
• Explore the significant changes in Shopify's integration with Facebook and Instagram ads and how they impact your business.
• Address the key question: Why do many feel that ads don't work anymore?

Understanding the Shift:

• Analyze the current trends in social media advertising and how they differ from past strategies.
• Examine how consumer behavior and algorithm changes are influencing ad performance.

Strategies for Success:

• Learn actionable strategies to make your ads work effectively in the current landscape.
• Discuss the importance of adapting your approach to stay ahead in the dynamic world of online advertising.

Avoiding Common Mistakes:

• Identify the pitfalls that many businesses encounter with Facebook and Instagram ads.
• Understand how to avoid these mistakes to optimize your ad campaigns for better results.

Key Takeaways:

• Gain insights into why some ads fail and how to pivot your strategy for success.
• Learn the importance of evolving with the platform changes and consumer expectations.
• Discover how to view ads as a part of your broader Shopify journey.

For Our E-commerce Entrepreneurs:

• Whether you are just starting out or looking to refine your ad strategies, this episode offers valuable insights and advice.
• Equip yourself with the knowledge to navigate the changing landscape of social media ads.

Additional Resources:

• Visit LaunchandScale.co/Gold for a comprehensive range of e-commerce resources and guides.
• For personalized advice and strategy planning, book a consultation with our experts at LaunchandScale.co/apply.