This episode covers the following chapters from the book:
SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES
Winning websites…sail past the competition: if your visitors are choosing your competitors, here’s how to win
Winning websites…keep attention: if your visitors are forgetting about you, here’s how to make them keep coming back
Winning websites…get prompt action: if your visitors are taking their time, here’s how to get them to act immediately
Winning websites…thrive in an imperfect world: if parts of your sales funnel are outside of your control (and are terrible), here’s how to win regardless
Winning websites…have a huge lifetime customer value (LCV): how to identify opportunities to increase your LCV, the powerful conversion metric that people forget about
All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
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