This episode covers the following chapters from the book:

  • SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES
    • Winning websites…make the benefits clear: if your visitors aren’t persuaded of the benefits, here’s what to do
    • Winning websites…have irresistible offers: if people aren’t persuaded that your deal is great, here’s how to optimize it
    • Winning websites…are trustworthy: if visitors are wary, here’s how to make your website a powerhouse of credibility and proof

How to get the most from Making Websites Win:

  1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
  2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
  3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
  4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
  5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.
  6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing [email protected].
  7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
  8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email [email protected].

 

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