The Most Important Thing

Check out Liberate Studio to start working on your mental fitness 

About Olivia Bowser

Liv has a background in physical fitness and “better for you” start-ups. She began her career as employee #1 at a promising CPG start-up and spent the next 5 years working as a brand and digital marketer alongside the C Team of high-revenue start-ups. A Certified Meditation and Mindfulness Teacher, she ties together her deep knowledge of mind-body connection with her business acumen to drive Liberate growth at every level.

About Liberate

Liberate is founded on the belief that your health is multidimensional. They practice a flow of movement, reflection journaling, conversation, and meditation to help you live lightly and more fully in the present.

Consider it the Working on Yourself Workout. With every class, they strengthen your mental well-being and enhance their students’ relationship with themselves and others. This is a space for human beings to openly transform their well-being, together.

Episode Overview:

In this episode, Olivia explains her journey to creating Liberate. Starting as a varsity skier in upstate New York, Liv then moved on to an intense career in digital marketing at a startup company. After struggling with personal anxiety for years, she took her mental fitness into her own hands and has developed a program for herself and others that highlights 5 important pillars of mental fitness: Presence, gratitude, pride, courage, and resilience.

My Favorite Quotes:

“Resilience is not about being perfect or never failing, it’s about getting up after you are knocked down.”

“For a lot of us pride can be confused with bragging – you’re supposed to be humble and you’re not supposed to talk about yourself / the great things you’ve done.”

“The first step to develop healthy pride is to ask people to what the like about themselves.”

“Pride is essentially the definition of celebrating yourself.”

“One benefit of COVID is that is has raised a broader awareness of mental health issues that need to be addressed.”

“In high school, I was clocked at 65 miles per hour (skiing)”

“I am often overthinking (to a fault), rather than staying present. I’m constantly trying to get ahead of myself.”

“I love gratitude practice. I do it daily – every morning and night I say out loud three things that I am grateful for and I journal / write it down.”

“What’s most important to me at Liberate is accessibility.”

“I think every founder should practice mindfulness because it helps you stay focused and grateful throughout the day.”

Episode Breakdown:

00:00 – What is mental Fitness?

4:00 – The 5 core themes of mental fitness

10:00 – Why Pride plays a positive role in mental fitness

15:00 – When Olivia decided to create Liberate

20:00 – Olivia’s experience as a varsity downhill skier in college

25:00 – Olivia’s explains the importance of presence and gratitude practice

30:00 – Olivia’s experience in digital marketing?

35:00 – How to get involved with Liberate

40:00 – Starting a company during COVID

45:00 – Olivia’s relationship to meditation

Episode Links:

Olivia’s Info

Liv on Seek the Joy Podcast


Syracuse Entrepreneurship Writeup

Liberate Info



Other Resources & References

Our Deepest Fear by Marianne Williamson

Ten Percent Happier App

Marc’s Info:

Marc Weinstein, host of the Look Up! Podcast is a public speaker for corporations, universities, and conferences. Click here to view past talks and to book Marc

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