Ian Mullane Talks About The New Rules of Engagement for the Fitness Industry

We are joined by Ian Mullane, the CEO of Keepme, an AI-based revenue acceleration CRM for fitness operators. He is also the author of The Fitness Future: Rules of Engagement, a white paper on the future of the fitness industry. Read his whitepaper here: http://bit.ly/TheFitnessFutureFFP Connect with Ian here: https://www.linkedin.com/in/ianmullane/ In this episode Ian discusses some key points from his whitepaper and explains how data-driven personalization can increase retention, the importance of consistency in the member journey and how fitness operators should engage with big tech companies entering the market. This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/