E97: The Bundle #4

This is episode 4 of The Bundle, our fortnightly series that goes deep in to the world of sports media with regular co-host Yannick Ramcke.Today’s we’re looking in detail at the value of tv rights beyond the domestic market, and ask what drives fan interest and therefore the price of international sports rights, is it the big clubs or the competitiveness of the league or tournament, and we look at the markedly different way that money is distributed by the Bundesliga and the Premier League.There’s also a new report out from Two Circles, which calls for rights owners to hedge their bets when it comes to media income streams by shifting towards a hybrid approach to distribution strategy.All of this questions the value of sports properties at a time when some areas are being circled by new private equity investment groups.As ever there’s plenty of news and analysis about the big questions facing the sports business.

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