The Growth Machine Marketing Podcast is back! And we're excited to jump back in with a topic that has been all the buzz lately.
Our VP of Content, Heather, and CEO, Nora, are here to discuss both sides of the AI coin. Does it have a place in content marketing, what are its limitations, and what is Google's algorithm favoring?
We chat about:
- The accuracy of AI checkers
- Why human-generated content remains the best investment
- Which types of tasks AI can be useful in
And much more!
Show Notes:
(0:55) After a long hiatus, we’re back! We remain cautiously optimistic about AI, and Nora explains why.
(05:05) How AI takes away the mental strain of having to start from zero.
(08:29) What are some things that AI is not particularly good at?
(12:39) AI and humans continue to differ in the way that they process and classify information.
(16:33) Heather shares her experiences working with our freelance writers amidst the emergence of ChatGPT.
(21:30) The over-promise of AI tools and why investing in human writers and editors is the best decision you can make for your content.
(26:29) Google continues to favor articles that share unique perspectives. Is Google making movements towards penalizing AI content?
(31:21) It all comes down to quality vs quantity, where quality always wins.
(34:54) Despite the many changes and updates throughout the years, Google has not changed their stance on rewarding high-quality, authoritative content.
(36:55) Keyword research and strategy: Can AI assist in planning your SEO content?
(40:54) We’ve got the much-awaited tea you've been asking for. We've tested numerous AI content checkers. And the results are in...
(46:01) Our final take: Work with writers and teams that you can fully trust with your content.
(53:01) Thanks for listening! We have more episodes coming your way, so make sure to stay tuned.
Links:
Are AI Detectors Accurate?
Should You Use AI to Write Blog Posts?
Grammarly (42:40)
Connect with Nora and Heather:
https://www.linkedin.com/in/noraschlesinger/
https://www.linkedin.com/in/heather-leith/
Growth Machine:
https://growthmachine.com/
https://twitter.com/growthmachine__
https://www.linkedin.com/company/yourgrowthmachine/
Join our newsletter!
