I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike Norton. Mike’s the scientist behind the IKEA Effect, and in today’s Nudge, he explains how that bias could help me gain more reviews. Did it work? Find out on today’s episode of Nudge.


Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n


Watch Nudgestock: https://www.youtube.com/@nudgestock


Control emails: https://im.ge/i/Control-emails.fEPKZW


Handwritten emails: https://im.ge/i/handwritten-emails.fEPfX0


Stats for the control email: https://im.ge/i/Control.fEP9YK


Stats for the handwritten email: https://im.ge/i/Handwritten-variant.fEP5hF


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