Rory Sutherland on Drink Driving, Five Guys and the Tube Map

In today’s episode of Nudge, Rory Sutherland explains how to

Sell a £500 hoover

Make a flight delay pleasurable 

Improve the London Tube map 

Persuade more effectively

Make any cafe more popular 

Stop drink drivers 

It’s a cracker. 

(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).

Access the bonus episode here: https://nudge.ck.page/a48dd10ceb

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

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