Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. They’re trying everything – boot camps, large group training, offering every possible service under the sun – but they’re still struggling.
That’s because more doesn’t always mean better. In fact, focusing on too many services and trying to serve all types of clients can actually hurt your bottom line. Instead, narrowing your focus to what truly makes money is the key to skyrocketing your gym business.
It’s simple logic: when you pour your energy into what works – like semi-private training, where clients stay longer and pay more – you stop wasting time and resources on services that drain your business without bringing in revenue.
This might sound too good to be true, but simplifying your business model can make your clients more loyal and your profit margins wider. All you need to do is focus on fewer, more profitable services.
That’s exactly what Tim and Randy did when they transitioned from large group sessions to a semi-private training model. In this episode, they share the strategies that took their gym to the next level by focusing on data and cutting the fat.
Tune in and learn how to transform your gym into a profit machine by focusing on what works. Don’t waste your energy on services that don’t bring results – simplify to scale!
Key Takeaways:
- Intro (00:00)
- Nashville Growth Summit and future events (01:27)
- Challenges in reaching a million-dollar gym revenue (02:38)
- Client retention - large group vs. semi-private (04:10)
- Importance of revenue per hour (07:02)
- Emotional attachment to services as a barrier (08:22)
- Surround yourself with successful people (10:51)
- Data drives better business decisions (14:43)
- Closing thoughts (20:12)
Additional Resources:
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services – 5-Question Matrix
- SOP in a Day Workshop
- An app designed for semi-private training - Semi Private Pro
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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