Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google.
Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down strategic ways to demonstrate your authority in the eyes of users and search engines.
Dani highlights key parts of her strategy for building topical authority through guest posts, podcast appearances, speaking at conferences and more.
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