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Jim Stengel, Former Global Marketing Officer at P&G, on his new book, Unleashing the Innovators

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Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues – or risk losing their way.

Hear from Jim Stengel, Former Global Marketing Officer at Procter & Gamble, as he sits down with our Marketing Institute Leader and Co-Founder & Principal of Ueber-Brands, to discuss his new book which describes the importance of corporations establishing partnerships with the startup world in order to learn how to better innovate.

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