A framework for doing social media videos

Want to feel more confident doing short videos?

You need a framework.

A framework isn't a script - it's a way of setting up your videos so they are:

Easier to put together

Easier to watch

Easier for people to take action after watching them

This framework is based on Ray Edward's movie trailer structure, and has three elements:

a) The dominant story idea (DSI)

b) The sample feelings

c) Proof that it works

Use this for social media videos, short website videos, or any other short form video for your business.

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