In this Mentor Moment, Bobby Kerr - former Dragon and former CEO of Insomnia Coffee - shares the strategic lessons that helped scale Insomnia from a small coffee business into a recognised national brand.
Bobby breaks down why underfunding was one of his biggest early mistakes, how letting go of ego helped him choose the right brand name and structure, and why partnerships with companies like Spar, Easons, Penneys, and Meadows & Byrne became key routes to growth.
This is a practical lesson in playing the long game, building multiple revenue streams, and making the kind of strategic decisions that give a business more ways to survive and scale.
Listen back to the full conversation in Episode 439 of The Entrepreneur Experiment - and subscribe/follow so you don’t miss the next Mentor Moment.
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