Julie Charlestein is welcomed by Codrin in this episode. She is the President and CEO of Premier Dental Products, a company that develops, manufactures, and distributes innovative solutions for dentists around the world.
There are many technological advances currently available to dentists, but Julie explains that the adoption of these has brought mixed results. We hear Julie’s thought on gender representation in her industry as well as the history of her business. It was founded by her family, but she first gained her insights by observing the company from the outside.
Premier Dental Products leverages a large amount of customer data to optimize their products. Julie gives us some insights to this process, including how new product needs can be identified.
Listen to the podcast to learn about:
• How dentist offices are like mini tech centers.
• Trends being seen right now in the dental space.
• Traxodent, a flagship product offered by Premier Dental Products.
• A product that has seen an uptick in popularity during COVID-19.
• The collaborative relationship that used to exist in this space.
• Data that the company collects and how it is leveraged.
• Determining the likelihood of product adaptation using artificial intelligence.
• Getting data on how products are used when they are sold by a distributor.
• Looking at holes in the marketplace.
• Upcoming trends that Julie thinks will influence her company in the next decade.
• What we can get excited about as dental consumers.
