UGC (User Generated Content) is, for many voice actors, a misunderstood concept and also a potentially missed revenue stream for their business.
In this episode I speak with Kelley and Cam Buttrick, both of whom are running thriving UGC businesses and are more than willing to share the ins and outs of this opportunity.
To make it even more interesting and insightful, Kelley is offering her take as a Gex X and Cam shares her perspective as a Gen Z.
The end result, a fun and informative interview offering up plenty of actionable, practical tips and strategies for adding UGC into your list of services offered.
CONNECT WITH KELLEY BUTTRICK
Kelley Buttrick Website - https://kbvoiceovers.com
KB Creates Website - https://kbcreatescontent.com
Kelley Buttrick on Instagram - https://instagram.com/kbvoiceovers
Kelley Buttrick on Facebook - https://facebook.com/kelley.buttrick
CONNECT WITH CAM BUTTRICK
Cam Buttrick on TikTok - https://www.tiktok.com/@goodtimesandfaketanlines
Marc Scott on Instagram - https://instagram.com/marcscott
VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
KEY TAKEAWAYS
Authenticity is key in building trust with audiences.
Understanding your audience is crucial for effective marketing.
UGC offers new opportunities for voice actors.
Generational perspectives influence marketing strategies.
Finding UGC opportunities often involves pitching to brands directly.
Networking and connections play a crucial role in securing UGC work.
Pitches should clearly outline what you want and what you offer.
Understanding the target audience is key in content creation.
Rates for UGC can vary widely; negotiation is often necessary.
Storytelling is central to effective UGC.
