As an entrepreneur, you have the ability to direct your time, resources, and energy into things you care about. Initially, it’s usually a hybrid of doing something you love and making money. Once you find success at that level, it quickly evolves into the question: How can I use this business and these skills to make a difference in the world? Roanne Adams, the founder and creative director of RoAndCo, is using as much of her time as possible to support two major passions—improving the wellbeing of female entrepreneurs and advancing regenerative business and agriculture. In this episode, we discuss how she built a creative agency now celebrating 18 years, why sustainability requires leadership, and what it means to be a modern entrepreneur who cares.

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