What does it take for an idea to reach a tipping point today, and how has that changed over 20 years? In this episode of Hello Monday, best-selling author Malcolm Gladwell joins Jessi Hempel to explore how the power of influence has evolved in the digital age. In his new book, Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering, Malcolm reflects on the transformation of how ideas spread, from when his debutThe Tipping Point was first published in 2000 to today’s era of social media, influencers, and AI.
Malcolm explores how technology and social platforms have changed the dynamics of influence, emphasizing that you don’t need millions of followers to make a difference. He shares personal stories, including one about his brother, an elementary school principal whose impact resonated through a small, yet deeply connected community.
Plus, Malcolm offers advice for adapting to the fast-paced, ever-changing world of work, including tips for early career professionals on staying nimble in the face of rapid changes.
Don’t miss this insightful conversation on the rise of superspreaders, social engineering, and the power of influence in today’s world.
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