Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.
Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.
The Brainy Business was named the #1 psychology podcast people in business should listen to by Psychology Today and a top podcast to help your company thrive by Inc Magazine.
Melina obtained her bachelor’s degree in Business Administration in Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics.
She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine.
She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants (And Can’t Tell You), launched in May 2021 and was a #1 new release in 4 categories including:
Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service.
RESOURCES: https://www.linkedin.com/in/melinapalmer/
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