In this episode of Capital Hacking, we had the privilege of knowing the unique journey of the Savannah Bananas through an engaging conversation with Jared Orton, President and COO. Hosts Josh McCallen and John Edwin delve into the origins, growth, and business philosophy behind the Savannah Bananas, a wildly entertaining baseball team. Orton shares insights into their unconventional approach to making baseball fun, the cultural ethos of Fans First Entertainment, and their innovative events that captivate audiences. They discuss the formation of a new league, the team's growth strategies, and maintaining control over their vision and brand. The episode offers valuable lessons on leadership, business growth, and creating memorable customer experiences.
Ultimate Show Notes:
00:00 Introduction and Opening Remarks
00:46 Savannah Bananas: The Harlem Globetrotters of Baseball
01:51 The Journey of Jared Orton and Jesse Cole
02:42 Building the Savannah Bananas Brand
03:30 The Mission: Making Baseball Fun
05:48 Challenges and Early Struggles
13:08 The Evolution of Entertainment in Baseball
15:45 Creating a New Baseball League
18:55 Human Capital vs Financial Capital
19:22 The Role of Coaches Over Bosses
20:40 Creating a Supportive Work Environment
22:20 Savannah Bananas: Team Structure and Growth
24:19 Innovative Baseball Rules
27:17 Business Expansion and Challenges
34:37 Ticketing System and Scalping Issues
Follow on Socials:
Website: https://thesavannahbananas.com/
Facebook: https://www.facebook.com/TheSavBananas/
Instagram: https://www.instagram.com/thesavbananas/
YouTube: https://www.youtube.com/channel/UCVMOQmAEqtzfBGV-_X6_zMw
X: https://x.com/thesavbananas
LinkedIn: https://www.linkedin.com/company/savannah-bananas/
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