Alane Paulley is the CEO of MagnaWave and AuraWell — the first company to receive FDA clearance for an over-the-counter high-powered PEMF device for home use. In this episode, Freddie and Alane break down how pulsed electromagnetic field therapy works at the cellular level, why animals are the ultimate proof of concept, and the published prostate health study showing a 27% reduction in benign prostatic hypertrophy in 30 days using the Nova HD — 100% participant response, zero adverse effects. They also dig into the truth about gauss ratings, why cheap Amazon PEMF mats aren't the same technology, MagnaCon 2025, dynamic movement with EMF, and a story about a skeptical hospital doctor whose torn rotator cuff lit up the moment Alane placed the coil on his back — without her knowing his injury.
AuraWell just received historic FDA clearance in December 2025 as the first-ever over-the-counter frequency therapy device, and Alane is on a mission to get this technology into as many hands as possible — including a current promo where renting the Aura Wave gets you a free $8,000 Nova HD if you purchase. Results from a 35-person mitochondrial function trial are also incoming. If you've been curious about PEMF, dismissed it, or wondered whether your Amazon mat counts — this is the episode.
Links & Resources
Book for your AURAWELL PEMF Discovery Call
https://calendly.com/freddiekimmel/Aurawell
Beam Minerals: http://beamminerals.com/beautifullybroken
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The Mineral Reset: mineralresetbook.com
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Episode Highlights
[00:00] – Alane calls out “snake oil” products in the biohacking industry and why validation matters
[03:36] – The origin of MagnaWave and how PEMF became her life’s work
[05:48] – Why AuraWell was created to separate FDA-cleared human devices from animal use
[07:56] – Simple explanation of PEMF and how cells communicate through electromagnetic signals
[10:18] – Why animals provide the clearest proof of PEMF effectiveness
[12:27] – How PEMF became standard care in elite racehorses
[17:50] – The role of magnetic elements in the human body and cellular signaling
[21:20] – Regulatory challenges and the path to FDA class II over-the-counter clearance
[28:14] – Why not all PEMF devices are equal and how cheap alternatives create confusion
[34:55] – The importance of simplicity and usability in wellness technology
[38:24] – Real-world results from a prostate study showing 27% reduction in 30 days
[41:37] – Why sleep improvement becomes one of the most impactful outcomes
[44:09] – Rental model and accessibility for trying high-end devices
[46:18] – Long-term investment mindset versus short-term symptom chasing
[51:51] – Emerging research on mitochondrial function in healthy individuals
[57:12] – Why athletes are using PEMF preventatively, not just for recovery
[01:03:09] – The “no protocol” approach: letting the body guide where energy is needed
CONNECT WITH FREDDIE
Work with Me:https://www.beautifullybroken.world/biological-blueprint
Website and Store: (http://www.beautifullybroken.world)
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YouTube: https://www.youtube.com/@beautifullybrokenworld
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