In Under 10:
Guiding Principles for the Ethical Use of AI
As a complement to the association’s Code of Ethics, IABC
recently released Guiding Principles for the Ethical Use of AI by Communication
Professionals.
In this first edition of “In Under 10,” Kristin Frankiewicz,
IABC content manager, sits down with Simon Murphy, a member of the IABC Ethics
Committee, to learn more about these principles.
Tune in as Murphy shares how the principles were created,
the importance of the human-led element in these new guidelines, how they’re
intended to be used and more.
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Simon Murphy
is head of business marketing for Edelman in Asia Pacific (APAC). An adept
corporate affairs and communications specialist with over 25 years of
international experience, Murphy brings hands-on commercial understanding of
the many reputational issues faced by industry today.
In his
current role, he focuses on delivering the strategy for integrating
Edelman’s business to business offerings and programs across practices, sectors
and client work in APAC. And as a senior client advisor he brings the best of
Edelman’s B2B capabilities to Edelman’s clients whilst ensuring the highest
level of commercial problem solving with impact.
Based in Melbourne, Simon is also presently Edelman’s
international client lead for Microsoft Asia and has general responsibility for
all aspects of regional client strategy and activity.
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“In Under 10” is a new series from PodCatalyst that
explores the latest news and trends in comms, in under 10 minutes. Got a
suggestion? Reach out to the team at catalyst@iabc.com.
LINKS
Resources Mentioned in This Episode
IABC Guiding
Principles for the Ethical Use of AI by Communication Professionals
IABC
Code of Ethics for Professional Communicators
“Does
‘Do the Right Thing’ Change Over Time? The Evolution of Ethical Guidance for
Communication Professionals,” by Jennifer Wah via Catalyst
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