During the pandemic, online purchases of fresh food really took off in China. While there are some similarities with how US and European consumers buy fresh food online, we notice some distinct differences. First and foremost, Michelle Huang, analyst at Rabobank, expects 30% of all fresh food will be bought online. This is at least partly to do with the fact that food retail in China is not as developed as other markets. Secondly, some very interesting new models are appearing, including community buying. Sufficient reason for Maria Castroviejo and Cyrille Filott to interview Michelle on the prospects.
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