When I first started my business, I was pretty precious about every little thing.
I purchased beautiful little envelopes and cards in my brand colors and paraphernalia with my brand logo on it thinking everyone would want those things.
I sent my clients onboarding packages by mail with a fancy notebook, pen and, what I thought were other fun things.
Of course, I didn’t consider the expense of these things either in my time or how it was digging into my profits.
I spent so much time on things that I thought mattered and not enough time on the things that really did.
Sometimes, I would send my clients birthday and Christmas gifts. I put a lot of thought into them.
And when I didn’t, it was because I couldn’t decide what to send and I would feel badly about that.
I wanted my clients to feel special. I wanted to show them I cared. And, I think I may have been compensating for my newness as a coach because I felt I was not enough.
Let’s talk about giving gifts to clients and whether it’s a good idea or … not.
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