Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.
Tune in to learn:
(4:07) Demand Generation Insights
(5:05) Importance of Pipeline Funnels
(8:17) State of B2B Demand Generation
(9:43) The Role of Segmentation
(11:07) Accountability in Marketing
(14:20) Industries Served by Redwood Software
(15:51) Automation Maturity Assessment
(18:14) Impactful Automation Projects
(20:22) Cloud Transformation Initiatives
(21:31) Financial Close Process Improvements
(22:06) Democratization of Automation
(24:37) AI Integration in Automation
(26:20)Future of Automation and AI
(29:07) Team Dynamics and Leadership
(33:36) Building High-Performing Teams
(38:28) Sales and Marketing Alignment
(40:51) Accountability Between CMO and CRO
(42:38) Final Thoughts and Advice
(43:37) Lightning Round
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
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