Without marketing you may have a flagship beer that no one will ever taste. Marketing is one the most important aspects of your business that often gets overlooked or is grossly misunderstood as merely posting a few images to social media and watching the sales come flooding in.
But in a crowded beer market, how should we be marketing our breweries, bars, bottle shops and brands? What can we do to stand out on the bar, pop-out of the fridges and get repeated sales?
In this week's episode, we return to Moonwake Beer Co (see episode 108) and catch up with Marketing and Events Manager, Sarah Sinclair. Drawing from a wealth of experience working in beer and hospitality, Sarah took up the position with Moonwake in January 2021, helping the brewery to establish the brand nationally.
THIS WEEK'S EPISODE OF THE HOP FORWARD PODCAST IS SPONSORED BY CHARLES FARAM. Charles Faram have been sellers of hops since 1865 and hop-growers for even longer.
They stock nitrogen-flushed leaf hops, T90 and T45 pellets, and, to ensure their hops remain in optimum condition, they have state-of-the-art cold stores at their sites in Worcestershire and Yakima in the USA.
At charlesfaram.com brewers can shop by pay-as-you-go or using agreed credit terms for yeast, malt, fruit purees and other brewing products. In addition to leading varieties from across the world, the Faram’s Family range brings to you Archer®, Emperor®, Godiva™, Harlequin®, Jester®, Most™, Mystic™, Olicana®, and Opus® from their Hop Development Programme right here in the UK.
If you would like more information or expert advice visit the brewer’s resources and FAQ pages of the website or contact their technical advisors for different uses, applications and recipes. They’re always really happy to help.
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