While she may be best known for her acting and singing, Vanessa Hudgens, is not new to entrepreneurship. The 34-year-old star, with 49 million Instagram followers, is behind Caliwater, a cactus water she said she drinks every morning. She also has a margarita line, which she co-created with Ashley Benson and Rosario Dawson for Thomas Ashbourne.
She first launched Know Beauty in 2021 with singer, Madison Beer. It was a somewhat complicated concept in which users used a DNA kit, which was used to pair them with personalized products matched to their skin type and concerns. Hudgens admits it didn't land and decided to go back to the drawing board entirely. Yesterday, she re-launched Know Beauty as a completely different brand. This time, it is sold on Amazon and has just one product, the $35 Glacial Bay Clay Mask.
Hudgens partnered on the formulation with Cosmos Labs founder and CEO Mary Berry. And she noted in the conversation that the brand will continue to be "mask-forward."
In the first Pop Edition of the Glossy Beauty Podcast, Hudgens discusses what motivated the reinvention, what makes Know's starting SKU different and why Amazon made sense as a launch retail partner.
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