How to Sell Like You Don't Need the Work, With Liston Witherill

This episode sees me and the multi-faceted Liston Witherill discuss how to build your agency with the Science of Habit. In short, how best to engage prospects using actionable steps to create sustained impact. You, as a firm owner, can utilize these to increase outreach for marketing, prospecting, and business development.

Points of Interest…

Liston Witherill… The Backstory

Core Thesis Behind Serve Don’t Sell 5:05

Getting to that ‘Ample Pipeline’ Space 11:18

Transitioning to this Counter-Intuitive Way to Sell 19:54