Experience an insightful conversation on leadership and marketing today on Start With a Win! Adam Contos welcomes Doug Zarkin, Chief Brand Officer of Good Feet Worldwide. Doug shares his journey from leading marketing teams at global brands to his current role, emphasizing the importance of purpose-driven leadership. Gain valuable insights into guiding franchisees, creating brand awareness for new products, and building meaningful connections with customers. Join us as we delve into the modern-day guide of branding and marketing in Doug's recently released book, "Moving Your Brand Out of the Friend Zone," and discover how thinking this certain way can revolutionize your approach to marketing and leadership. Tune in for practical strategies, inspiring anecdotes, and actionable takeaways that will propel your brand forward on its journey to success.
00:00 Intro01:52 Not just as a leader, as I person I did this!03:35 Do franchisees want the same as a corporate business?05:00 This word is powerful…07:47 We are all in it to…10:08 Best marketing statement!13:31 Don’t sell a product, do this!16:35 It is not marketing or advertising, it comes down to this…20:14 Do you want to take a selfie or a group photo?23:44 Love this concept in his book23:45 Listen to the very end insightful words of wisdom!
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