Jonny Tansley is the Global Design Lead at Durex. In our conversation Jonny opens up about how strategic design choices can significantly influence consumer behavior, sharing compelling examples like addressing the challenge of "shelf shame"—the hesitation consumers feel when purchasing personal products.
We also explore the balance between maintaining a strong global brand identity and adapting to local cultural nuances and we discuss the contrasting realms of working in-house versus freelancing. Jonny provides valuable insights into how these different professional environments impact creativity, collaboration, and personal growth within the design field.
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Discover Shillington
Shillington is an online graphic design school I highly recommend.
If you’re looking to finally get your graphic design skills to the next level and enter or transition within the industry, their graphic design course is for you.
The course is 3 months full-time or 9 months part-time across 4 global timezones, and graduates consistently land jobs at top studios.
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