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A particular culture comes with a family-owned business that’s difficult to maintain as the company grows. Today we learn how my guest, Angela Santiago, CEO and co-founder of The Little Potato Company, preserved the family-owned culture of her growing business. She equates planning for culture and values with planning for a budget or business strategy. 

Angela and her father founded The Little Potato Company in 1996 on a 1-acre plot. The company now has over 400 employees, star listings in the U.S. and Canada, and has breeding programs on three continents. Angela is a wife and mother of 4. She has earned many awards during her career, such as Entrepreneur of the Year by Ernst & Young, Top 40 under 40 in Canada, and Alberta’s Woman Entrepreneur of the Year. Angela is a delight to speak with, down-to-earth, insightful, and knowledgeable. Listen in to learn how you can apply the growth principles Angela has shared with us.

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