In this episode, Mike Walrath of Yext tackles the strategic dilemma of optimizing for Google AI Overviews versus alternative search environments. He argues that optimizing for Google's AI search already leverages existing SEO practices, while diversifying to other platforms creates additional visibility opportunities. Walrath predicts established search players will continue gaining market share, highlighting how younger demographics' search behaviors are reshaping discovery patterns and reducing Google's dominance. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podden och tillhörande omslagsbild på den här sidan tillhör I Hear Everything. Innehållet i podden är skapat av I Hear Everything och inte av, eller tillsammans med, Poddtoppen.

Senast besökta

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Optimize For Google's AI Overviews Vs Focus On Other Search Environments?

00:00