Cindy Krum, CEO of Mobile Moxie, discusses insights from the Brighton SEO conference, emphasizing the importance of new voices and fresh ideas in the SEO industry. Key topics include the evolving role of AI, the impact of Google's changing algorithms, and the need for SEO strategies to adapt. Krum highlights the challenges of relying on incomplete or biased data from tools like Google Analytics and Search Console. She also introduces Mobile Moxie's tools, which provide more accurate mobile search data by bypassing APIs and using real search results. The conversation underscores the need for SEO professionals to critically evaluate data and adapt to Google's shifting practices. Show Notes
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