If you are an artist or identify as a creative of any kind, chances are you should probably consider how to start you first online art class. It can be a scary process that makes you question yourself, but it can also be one of the most profitable things you can do. 

Today we have Amy Porterfield, the online marketing expert herself, here with a run down on everything you need to know to get out of your comfort zone and start creating your own online course. Amy is also the host of the top ranked podcast Marketing Made Simple. 

This episode is packed with plenty of goodies for you to digest and get started.  

Biggest Mistakes of First Time Course Creators: 

  • Not growing your email list ASAP 
  • Giving everything you know away at once, producing overwhelm 
  • Waiting too long to get started 

Amy gets into the heart of the matter and breaks down how to market to your audience. What a good advertising budget is for different stages, and how much you can charge for 3 different types of classes, all of which she explains in detail. 

Even with all of these components being planned, it’s still easy to sit back with imposter syndrome wondering why anyone would want to pay for an online art class from you. Amy gives you 3 super reasons why people want and need an art class from you specifically. 

“There is absolutely a way to get your skill set and your talents into a digital course and reach far more people than you ever would in an in person workshop.” - Amy Porterfield 

If you haven’t begun building your online course yet, Amy warns that you need to start building your email list and prioritize it in your plans. Social media is fickle and can be in your favor one day and against you the next day because of algorithms. Amy’s emphasis is that you at least own your email list. 

“If you only build your business on social media, you are building it on rented land.” - Amy Porterfield 

Links Mentioned in the Episode: 

Amy’s Free Guide  

The Inspiration Place with Amy Porterfield Episode 88 

Apron Avant Garde 

Guide to Build and sell your first online art class 

Ciara Gilmore 

Aggie Armstrong 

For full show notes, go to schulmanart.com/212



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