In this episode, Dr Nicki Morley, Head of Behavioral Science and Innovation Expertise at Kantar, discusses the innovative expansion of TikTok Shop into the e-commerce space. Joined by Jauneen Tarin, Head of Connected Shopper Practice at Kantar, and Nora Zukauskaite, Integrated Marketing Director for TikTok Shop, the conversation delves into TikTok Shop’s unique approach to e-commerce, its rapid growth, and the challenges faced along the way. Tune in to uncover the secrets behind the differentiation of TikTok Shop from other platforms, the importance of live shopping, and strategies for brands to succeed in this new space.
Podden och tillhörande omslagsbild på den här sidan tillhör Kantar & Saïd Business School, Oxford University. Innehållet i podden är skapat av Kantar & Saïd Business School, Oxford University och inte av, eller tillsammans med, Poddtoppen.
