Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present.
No wonder they are in the top 3 most important tactics mentioned by marketers in the 2024 Language of Effectiveness report by Marketing Week and Kantar.
Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar unpacks both the strategic intent and phenomenal impact of brand collaborations with Oliver Gilding, Head of Innovation & Licensing at Iceland and Brett Hamer, Product Director for Myprotein atThe Hut Group.
Podden och tillhörande omslagsbild på den här sidan tillhör Kantar & Saïd Business School, Oxford University. Innehållet i podden är skapat av Kantar & Saïd Business School, Oxford University och inte av, eller tillsammans med, Poddtoppen.
