Episode 156: How to handle leadership objections about demand gen & ABM with Andrei & Vladimir

In this episode of Fullfunnel Live, we talked about how to handle leadership objections about demand gen & ABM.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
• The root reasons behind sales and leadership pushback for demand gen and ABM
• How to address the most common objections: the data and proof points you need to collect • How to prepare internal business cases to get a buy-in

💡 As always, we share real live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike.

📌 Don’t forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!


RESOURCES

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Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/