With over 2 million followers, Rocky Barnes knows a thing or two about Instagram. But, believe it or not, the model slash style icon entered the influencer space well before the visually-driven social media platform was even "a thing." She got her big break back in 2012 when she starred in Justin Beiber’s “Boyfriend” music video and then quickly started gracing the pages of Vogue and Cosmopolitan and becoming the face of brands such as Sam Edelman, Furla, and Bare Minerals. But don’t call her an overnight success. She has been hustling for years to get where she is today. She launched her eponymous blog, Rocky Barnes, over eight years ago (a.k.a. during the digital stone ages) and has been slowly but surely amassing a loyal band of followers. Her wide reach on social media has opened up many doors, and she’s stepped into the role of designer, co-designing capsule collections with brands by the likes of Express and Aldo. And she’s even launched her own fashion brand, The Bright Side. I’m so excited to learn more about this incredible businesswoman so without further ado, please welcome Rocky Barnes! • Join the party on social @workparty and stay in-the-know at workparty.com.
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