Last fall, I had a coaching conversation with my client, Brittany. She had been trying to consistently sign coaching clients for a couple years, but it just wasn’t working. She had an offer, a website, decent social media engagement… and yet it just wasn’t turning into paying clients. Almost immediately on our conversation, I realized the issue. I told her what I saw, and what to do differently. She implemented this advice and started signing lots of clients right away. She’s been c...
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